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• Jennifer Betka joins Indigo as Chief Marketing Officer after a career of successfully elevating category-leading brands in transformative cultural moments
• In her new role, Betka will communicate and align the value of Indigo's products and services under a singular resonant brand that spans the food system

Boston, Massachusetts, February 7, 2019 鈥� Indigo Ag, Inc., a company dedicated to harnessing nature to help farmers sustainably feed the planet, announces the appointment of Jennifer Betka as Chief Marketing Officer. As Indigo鈥檚 first CMO, Betka will develop Indigo鈥檚 global brand.

Agriculture is one of the world鈥檚 largest industries, representing $3.2T in global GDP. Stakeholders across the agriculture supply chain, from growers to consumers, stand to benefit from the application of digital and scientific innovations to the way our food and fiber is produced and distributed. Indigo鈥檚 business model and full suite of digital and microbial technologies are transforming the agricultural system from within. Betka will steward this shift, aligning and engaging a community of growers, buyers, and consumers through creative expression of Indigo鈥檚 story, products, and mission.

鈥淭hroughout my career, I have been committed to brands that enrich people鈥檚 lives,鈥� Betka said. 鈥淚ndigo is making a vast impact at a time when the effects of climate change have shifted conversation to action. By bridging consumers鈥� desire for transparency and access to healthier food choices with products and services that accelerate the adoption of more sustainable growing practices, this company has introduced a complex portfolio of solutions that touch the entire supply chain. This, in itself, creates a unique and exciting brand opportunity.鈥�

Betka has global brand-building expertise, stewarding the growth and evolution of category-leading consumer brands over the past two decades. Most recently, under Betka鈥檚 leadership, StubHub was elevated from a secondary ticketing platform to a champion of unique experiences, operating as the world鈥檚 leading ticket marketplace in over 40 countries.

Betka鈥檚 other strategic marketing and management tenures include Fandom, where she spent four years positioning and growing the top 20 global site, cultivating well over one hundred million of the most authoritative fans and introducing new and innovative fan stewardship methods for some of the world鈥檚 most beloved pop culture properties; the Los Angeles Times, where she revitalized the iconic media property and guided it through the early digital revolution; and Sirius Satellite Radio, where she and her team launched pioneering streaming products and debuted mega-personalities to the new subscription-based listening audience.

鈥淚ndigo is bringing together stakeholders from across the agriculture industry, including farmers, buyers, and consumers, to drive a more efficient and aligned food system,鈥� said David Perry, Indigo鈥檚 President and CEO. 鈥淪titching together our story and conveying the value of Indigo鈥檚 pursuits requires an adept marketer, one that understands the complexity of the services Indigo offers, the good that we can deliver, while exhibiting empathy to the many voices of our constituents. Jennifer exudes this understanding and spirit.鈥�

Betka will divide her time between Indigo鈥檚 Boston Headquarters, North American Commercial Hub in Memphis and Los Angeles.

ABOUT INDIGO

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is furthering its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN; Research Triangle Park, NC; Sydney, Australia; Buenos Aires, Argentina; and S茫o Paulo, Brazil.